Use
hashtag in ALL photos. Hashtags
are a great way to increase views of your photos. Users search popular hashtags all the time. Using these hashtags will have our
photos viewed by more people and therefore increase our like/follow rates.
Top
#Hastags
1.
#love
2.
#instagood
3.
#me
4.
#cute
5.
#tbt
6.
#photooftheday
7.
#instamood
8.
#tweegram
9.
#iphonesia
10. #picoftheday
Engage
users with comments!
· Commenting on photos is the best way to have
users
engaged and the most effective way to have them follow/like our photos.
Search different and pertinent hashtags (such as
hashtags relating to the restaurant).
For example, search #casalafemme to see all users who took photos at
Casa la Femme. These users, since
they have dined at the restaurant, or more likely to follow/like us back.
· Search by location. Photos on Instagram can be tagged by location, using
FourSquare. Search a photo that
has been tagged by location and then click on the word describing the location. This will bring you to all the photos
that users have tagged themselves at each restaurant. These users have obviously been to the restaurant so are
more likely to like/follow the account back.
Like,
Like, and Like some more!
· The best way to increase your following (without
following thousands of users), is to like pictures. Like
as many pictures as possible to entice users to 1) like
our photos back, 2) follow our accounts
· As explained above - Like photos that have
pertinent hashtags or have been “check-ed” in to the
restaurant’s location.
Helpful
Apps – these apps will help us in making better photos, organize each accounts,
and even add text to photos
·
PicStitch: This free app allows you to take
multiple images and insert them into a single Instagram frame with
dividers. Having multiple images
of a certain event or item gives followers more reason to like or become
engaged.
· Followers
Pro: This app comes with the
free version or a version for .99$.
I have the .99$ one as it’s much more affective. What this app does is give account
analytics for each Instagram account we run (it is helpful for simple needs and
not for our overall metrics we’re looking for). One way this app is helpful is to see which accounts you
follow that do not follow you back.
I find that this is helpful as I can follow users who like or comment on
our photos in hopes of a follow back.
Than about once a week I will use this app to sort out all the users who
don’t follow me back and unfollow them.
I feel this is useful so that we don’t have our accounts following
thousands of users and only have 50 or so following back. Also the app records interesting
items such as “Followers Lost”, “Followers gained” (since starting to use the
app), and also records stats such as: photos/week, total photos, total likes,
likes/photo, and they also have two made up metrics that evaluate each account
from a 1-100 basis.
·
InstaWord: This free app is helpful if you want to
add text to a photo. It’s not the
most important app but can be helpful when you want to add emphasis to an
announcement. For example I used
this app to post a simple photo of a glass of wine, with the added text of
“Follow us on Instagram @CiaoWineNYC”.
